Founder’s Folly

All good stories begin with a good quote…

‘Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.’ ~SJ

Kia ora and welcome to ‘Founder’s Folly’. You’re reading the start of a new blog for us here at WORD. It’s written by me, Ash Peters, the Founder of WORD. You see, for the past 11 years WORD and I have grown up together. And we’ve learned a few things along the way… it feels a bit big and a bit scary to lay it out there. But as we know, sometimes it’s just best to accept the nervousness and channel it into excitement.

This blog is kind of like a love letter. If you’re a Yoga with Adriene fan, you’ll know what I’m talking about. It’s words from my heart to yours. I’ll be sharing with ya’ll the things that make WORD, well, WORD. We’ll dig into what makes WORD work (and what doesn’t), what makes this community so special, and why we do what we do. And why on earth we are on a mission to change the world, one ride at a time.

So why call it ‘Founder’s Folly’? Well a while back… I came across this quote:

‘Follow your folly? But isn't folly a lack of good sense; a foolish act or idea? Au contraire, we say folly is freeing. Folly laughs at the status quo, protests mediocrity, signs in the blind alley and celebrates the wild hare. It's relevant irreverence. It's living like there is a tomorrow.’ -New Belgium Co.

Well there you have it folks… I have a feeling if you’re joining us here then you’re the kind of person that follows your folly too. Thanks for popping in, and I’m so looking forward to sharing this ride with you!

xoxo

Ash

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